Privacy Policy

1. Introduction

At ADAH (“we”, “our”, or “us”), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website adah.pk (the “Site”), purchase our products (contact lenses, skincare, fashion), or interact with our services.

By using our Site, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

2. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked directly or indirectly to a particular consumer or device (“Personal Information”).

2.1 Information You Provide to Us

  • Identity Data: Name, username, title, date of birth, and gender.
  • Contact Data: Billing address, delivery address, email address, and telephone numbers.
  • Financial Data: Bank account and payment card details (processed securely by our payment partners; we do not store full card numbers).
  • Transaction Data: Details about payments to and from you and other details of products you have purchased from us.
  • Profile Data: Your purchases, orders, interests, preferences, feedback, and survey responses.
  • Health-Related Data (Limited): For contact lens purchases, we may ask for basic eye care preferences (e.g., sensitivity level) to recommend suitable products. Note: We do not collect medical records or prescriptions unless required by law for specific therapeutic lenses.

2.2 Information Collected Automatically

  • Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform.
  • Usage Data: Information about how you use our website, products, and services, including clickstream data, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

2.3 Information from Third Parties

  • Social Media: If you log in via social media (e.g., Facebook, Instagram), we may receive your profile information.
  • Analytics Providers: Data from Google Analytics and other tracking tools.
  • Payment Providers: Transaction confirmation data from Stripe, JazzCash, EasyPaisa, or bank partners.

3. How We Use Your Information

We use your Personal Information only for legitimate business purposes and in accordance with applicable laws. Specifically, we use it to:

  • Process Orders: To fulfill your purchases, process payments, and arrange shipping.
  • Customer Support: To respond to your inquiries, handle returns, and provide technical support.
  • Personalization: To tailor your experience on our Site, recommend products (e.g., lens colors based on skin tone quizzes), and display relevant content.
  • Marketing & Communications: To send you newsletters, promotional offers, and updates about ADAH (only if you have opted in).
  • Security & Fraud Prevention: To detect, prevent, and address fraud, breach of policies, or potentially illegal activities.
  • Legal Compliance: To comply with legal obligations, such as tax reporting or consumer protection laws in Pakistan.

4. Legal Basis for Processing (GDPR/International Standards)

If you are located in the European Economic Area (EEA) or other jurisdictions with similar laws, our legal basis for collecting and using your personal information depends on the context:

  • Contractual Necessity: To process your order and deliver products.
  • Consent: For marketing emails, cookies, and optional data collection.
  • Legitimate Interests: For fraud prevention, network security, and improving our services.
  • Legal Obligation: To comply with tax and consumer laws.

5. Sharing Your Information

We do not sell, rent, or trade your Personal Information to third parties. We may share your information with:

  • Service Providers: Trusted third-party vendors who perform services on our behalf, such as:
    • Payment processing (e.g., Stripe, JazzCash).
    • Shipping and logistics partners (e.g., Leopards Courier, TCS).
    • IT and hosting services (e.g., Shopify, AWS).
    • Email marketing platforms (e.g., Mailchimp, Klaviyo).
  • Legal Authorities: If required by law, subpoena, or other legal process, or if we have a good faith belief that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
  • Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

6. Data Security

We implement appropriate technical and organizational measures to protect your Personal Information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.

  • Encryption: All sensitive data transmitted between your browser and our Site is encrypted using SSL (Secure Socket Layer) technology.
  • Access Control: Only authorized employees and partners have access to your personal data.
  • Regular Audits: We regularly review our security practices to ensure they remain effective.

Note: No method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

7. Data Retention

We retain your Personal Information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

  • Order Data: Retained for 7 years for tax and legal compliance.
  • Marketing Data: Retained until you unsubscribe or withdraw consent.
  • Account Data: Retained as long as your account is active.

8. Your Rights and Choices

Depending on your location, you may have the following rights regarding your Personal Information:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your personal data (“Right to be Forgotten”), subject to legal exceptions.
  • Opt-Out: Unsubscribe from marketing emails by clicking the “Unsubscribe” link in any email or contacting us directly.
  • Cookies: Manage your cookie preferences via our Cookie Banner.

To exercise these rights, please contact us at info@adah.pk. We will respond to your request within 30 days.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience.

  • Essential Cookies: Necessary for the website to function (e.g., shopping cart).
  • Analytics Cookies: Help us understand how visitors interact with the Site (e.g., Google Analytics).
  • Marketing Cookies: Used to deliver relevant ads and track campaign performance (e.g., Meta Pixel).

You can control cookies through your browser settings. Disabling cookies may affect the functionality of the Site.

10. Children’s Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such data, we will take steps to delete it immediately.

11. International Data Transfers

Your information, including Personal Information, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. By providing your information, you consent to any transfer and processing in accordance with this Policy.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. You are advised to review this Privacy Policy periodically for any changes.

Shopping Cart
Scroll to Top